When: Thursday, December 6, 2012, 6:30 – 8:30 pm
Where: 1871.com, in the Merchandise Mart
In a classic battle of right brain versus left brain, Technical Services (web and/or IT) and Marketing just can’t get along…or can they? Though seemingly at odds, these two sides of the spectrum may be more closely related than you think.
How can IT and Marketing work together in harmony?
To get the answer to this burning question, join us for a lively presentation by Chris Krohn, President/CMO of Restaurant.com on Thursday, December 6, 2012, at 6:30 p.m. in the Merchandise Mart in Chicago. Chris will talk about his experiences since joining Restaurant.com, and how he was able to successfully get these two diverse teams together to drive their ecommerce business.
This is another free event from the Chicago Interactive Design & Development Meetup Group and the WunderLand Group.
RSVP HERE
The Talk:
1. Introduction: One Customer, One Team
2. eCommerce: What is Success?
3. Ying and Yang: Are IT and Marketing Opposites or Complements
4. Making It Happy: Driving eCommerce Results Through a Customer-Focused Organization
Who Should Attend?
Marketers who work with Developers/IT professionals, and IT professionals and Developers who work with Marketers.
This would be appropriate for mid-to-senior-level managers, team leaders, and executives – especially for members of cross-functional corporate teams. This will also benefit Marketers who have an outside development firm handle their digital projects.
The Speaker:
Restaurant.com President and Chief Marketing Officer Christopher Krohn oversees the growth and development of the nation’s largest restaurant deals site. With direct oversight of the company’s information technology and marketing teams, Krohn is focused on optimizing the consumer experience to drive the business and brand forward. A veteran e-commerce leader, Krohn has extensive experience scaling businesses and cultivating strong consumer-facing brands and teams.
Prior to joining Restaurant.com, Krohn served as the chief marketing officer and vice president of business development at Whitney Automotive Group marketing the business’ multiple consumer-facing brands. He also has served in key marketing leadership roles at Harrah’s Entertainment and the Chicago Mercantile Exchange, building consumer loyalty and brand equity.
Krohn marries his marketing skills with a background in information technology and strategy, and has done consulting work for Bain & Company, Hewitt Associates and Accenture. Previously an instructor of computer science at Northwestern University and adjunct assistant professor of marketing at the Chicago Booth School of Business, Krohn holds a Bachelor of Arts degree from Northwestern University and an MBA from the University of Chicago.
Interact with Chris on Twitter: @ckrohn1
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Plan on arriving between 5:45-6:15 pm.
There will be drinks and snacks and excellent networking before and after the event!